A password will be e-mailed to you.

An entirely new-look river cruising company has been announced, claiming they have discovered a new sector: concept river cruising.

Transcend Cruises was announced this week in Miami, saying it will build a new  a purpose-built fleet of wellness-enabling luxury river cruise ships.

Transcend Cruises will target corporate meeting and incentive planners, tour operators, affinity/alumni groups, private family groups, lifestyle brands, third-party agencies.

It plans to build two identical, custom-built 135-meter ships in the coming months. The first of these sustainably engineered and operated ships sets sail in the spring of 2024, the company said.

Transcend Cruises’ 135-meter ships will have an industry-high guest-to-team member ratio with 30 to 60 percent fewer guests onboard than current retail-focused European river cruise lines, the company said.

Up to 120 guests can be accommodated in oversized staterooms, or up to 60 guests can be accommodated in two- room, two-bath suites.

There will also be a 2,600-square-foot indoor/outdoor fitness, spa and guest wellness facility – the largest and most comprehensive of any river cruising vessel.

Transcend’s food and beverage program will be rooted in European culinary and wine excellence with a chef-driven restaurant and speakeasy bar/lounge experience, with a mixologist and sommelier onboard.

Sustainability is a core pillar of the company’s culture and strategy, embedded in elements of the ship build, onboard experience, product inclusions and nature- inspired design.

Transcend’s vessels will sail the highest-demand European waterways including the Rhine, Danube and Moselle. The company’s operating model allows clients to build custom sailings around their individual needs,

Transcend also said that it revolutionises the pricing model for groups. Transcend is pioneering a new sales approach that provides flat, clearly defined pricing with no blackout dates or retail booking surge pricing risks. Proprietary technology to simplify and support pre-trip planning and to provide a seamless onboard experience will also be a signature offering.

“Transcend recasts proven, popular European river cruises to exclusively serve private groups, meetings and events – our only focus. We are introducing a new category to the industry with wellness-enabled, luxurious, river cruising venues, providing unmatched support to our clients, all while expanding the market to audiences that typically have only considered hotels and resorts,” said Shollar.